I am not sure if adding MSG or lead will improve a Brand P&L's Top or Bottomline. If it doesnt then I dont see any reason why said brand will do it deliberately as some morons in UP are making it out to be. The question rather is how has the test results indicated such high levels of MSG and lead in one of the nation's favourite and most well recognised snacking item.
Trust is built over years and broken in a second. It is not important whether MSG is artifically added or not, question is do consumers believe what you are saying. If you so strongly believe in your claim then why didnt the consumer see a full page ad on all the leading dailies from the CEO assuring consumers the very next day? Where is the aggression to fight back against these claims? Only fight back I am seeing is by ex employees still swearing by the quality standards of the company. Here too I am afraid the ploy seems to be to wait it out, let people forget.. And forget they will. For a company which prides on quality and standards much more was expected. Being so defensive has only raised doubts.
I have read on the social media how people particularly present and former employees intend to continue to consume and feed Maggi to their kids. By all means to each his own. But i'd rather be safe than sorry, so no Maggi for my son anymore...after all there cant be a smoke without a fire etc.
Trust is built over years and broken in a second. It is not important whether MSG is artifically added or not, question is do consumers believe what you are saying. If you so strongly believe in your claim then why didnt the consumer see a full page ad on all the leading dailies from the CEO assuring consumers the very next day? Where is the aggression to fight back against these claims? Only fight back I am seeing is by ex employees still swearing by the quality standards of the company. Here too I am afraid the ploy seems to be to wait it out, let people forget.. And forget they will. For a company which prides on quality and standards much more was expected. Being so defensive has only raised doubts.
I have read on the social media how people particularly present and former employees intend to continue to consume and feed Maggi to their kids. By all means to each his own. But i'd rather be safe than sorry, so no Maggi for my son anymore...after all there cant be a smoke without a fire etc.
No comments:
Post a Comment